Friday, August 6, 2010
The beginning starts with a press release.
For Immediate Release
“Cancer plagues family, doctor fights cancer with a mustache”
Contact: Dr. Lou Jacobs, office: (207) 774-6251, mobile: (207) 807-1119 or email: email@example.com
Portland, ME -- After both of his parents were diagnosed with cancer, Dr. Lou Jacobs decided to fight cancer with his mustache. Unable to grow hair on the top of his head and unprepared to run a marathon, he thought a handlebar mustache would be a good alternative. Dr. Jacobs’ mother passed away in May 2010 after battling inflammatory breast cancer. His father is scheduled for a bone marrow transplant for leukemia on August 25. “Dr. Lou,” as his patients call him, is determined to raise at least $5,000 for cancer research and education, and perhaps start a yearly fundraising event that breaks the mold of common cancer-fighting fundraisers.
With his wife elated that he may finally shave, the goal is to raise as much money as possible by January 1, 2011, and to shave off the “stache.” A minimum of $5,000 will be needed to convince Dr. Jacobs to shave the mustache, and if he raises $10,000 or more he’ll shave his goatee as well. Many would like to see him keep the mustache. If the “keep the mustache donations” exceed the “the shave the mustache donations” then Dr. Jacobs will not shave the mustache at the beginning of the year.
For this project, Dr. Jacobs has partnered with Roger Inhorn, M.D., Ph.D., medical director of oncology and hematology at Mercy Hospital in Portland. Along with fundraising, Dr. Inhorn and Dr. Jacobs are planning to secure a monthly spot for the rest of the year on the local news to discuss a new hot topic related to cancer detection, prevention and treatment.
The two beneficiaries of the project will be The Cancer Community Center of South Portland and The Inflammatory Breast Cancer Foundation.
August 25, 2010 - January 1, 2011
Donations may be sent to:
Dr. Lou Jacobs
Mystache Fights Cancer
138 St. John Street
Portland, Maine 04102
Please specify: "keep stache" or "cut stache"